Building on successful advocacy models
The Zero Malaria Starts with Me campaign originated in Senegal in 2014 as a nationwide citizen movement to increase awareness about malaria, make malaria elimination a political priority and ensure national commitment.
Since then, Zero Malaria Starts With Me has turned into a continent-wide force. Building off Senegal’s success, in July 2018 African Union Heads of States and Governments endorsed the campaign in support of the African Union goal to end malaria by 2030, expanding it from a nationwide campaign to a pan-African movement.
The campaign is based on three pillars: political engagement, private-sector engagement and community engagement. These pillars lay the foundation to keep malaria high on the political agenda, raise funds to support malaria work and activate everyone from heads of state to community members.
To date, 20 countries have launched the “Zero Malaria Starts with Me” campaign, with more are on the cusp of joining.
The countries that have launched so far are:
- Burkina Faso
- Cote d’Ivoire
- Sierra Leone
Frequently Asked Questions (FAQ)
My country already has a malaria campaign, how can I use the Zero Malaria Starts with Me toolkit?
Many countries have developed their own campaigns to build support for efforts to fight malaria. This campaign does not seek to replace them, rather the information contained in this toolkit offers ideas and tactics that can help make your efforts have greater impact. Rather than starting from the scratch, browse the modules on Political Engagement, Private sector Engagement, or Community Engagement for some ideas.
Can I use the Zero Malaria Starts with Me name and logo?
Yes, all campaign materials can be used free of charge. If you think a different name and logo would be more appropriate or effective in your country, use them. The Zero Malaria Starts with Me brand and toolkit are full of suggestions for how to approach anti-malaria efforts, but do not replace your local expertise and judgement.
Can I still participate in the campaign?
Resources, both financial and human, are often tight for advocacy campaigns. If you do not have the money or time to develop a fully-fledged campaign, consider the low-cost opportunities that are available to you. You can request that influential people sign the Zero Malaria Starts with Me pledge and share the pledge with media and/or via social media, at events and in discussions with colleagues, friends and family. You can create a simple page on Facebook or, if you have one, your website to create awareness and engage people in your network—from schools to faith groups to sport associations. You can also approach local businesses to provide support. Be creative in your approach. Even a small campaign can produce big rewards for your country’s efforts to eliminate malaria.