Making the campaign visible

Shine a spotlight on the malaria fight

Making a campaign visible will increase its influence among all audiences and can create pressure and accountability for policy makers to take action. The more people that know about your campaign, the bigger its potential impact.

Learning objectives

By the end of this module, you will:

  • Gain insights into how to choose the right stories to pitch to journalists
  • Learn how to develop an effective press release and a powerful op-ed
  • Learn how to recruit and leverage partnerships with key supporters, or “champions”
  • Learn how to develop and use a campaign brand (or how to effectively use the Zero Malaria brand)
  • Learn how to use social media to build a following

 

Downloadable Tools

Full module download


Tool downloads

Social media advocacy: how to build a brand advocate program

Engaging with the media: A companion to the advocacy toolkit for influencing the post-2015 development agenda